How To Grow Your Followers On Instagram

Have you ever wondered how certain personal accounts or business accounts have managed to amass thousands and even millions of followers on Instagram while so many other struggle? Which scenario describes your current experience with Instagram? Are you having challenges building a dedicated targeted follower base? Do you wish you had a larger followers base to help you boost your business or you just want more exposure for your private page? Well, you’re in luck because here, we will discuss a few proven strategies to help you consistently build up your followers. Instagram has over 200 million active followers every month so, despite the fact that it has gotten reasonably harder to gain followers over the years, there are still a lot more people out there to be reached. So whether it’s for a business or individual account, use these techniques and watch your follow list grow.

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  1. Act Like a Brand: The most effective and proactive means of getting new followers comes before you even try to interact with anyone on Instagram. You first need to adopt the mindset similar to a company or a brand. By doing this, you will naturally structure your communications and image posts to attract the specific types of followers and engagement that you can then turn into followers. Don’t make the mistake of acting like a small individual type person with your account as people will see that you are not really a person of influence or a company or brand worth following long term and will skip right past you. Put some thought into exactly what you want to represent on Instagram and plan your marketing accordingly to ensure you attract like minded followers and your content is easily shared with other like minded people who can become long term followers to your page.
  2. Join Trending Hashtags: Watch out for trending topics and hashtags and join in. This way, you’ll get in front of many new people because what you are following is trending and thus being followed by many others who have similar likes.
  3. Create your own Hashtag: For either a business or an individual account, create a hashtag that is an embodiment of your personality or that of your business. For instance, Nike can have a “#justdoit” hashtag. Take some time here and come up with something that will really attract the exact type of followers you want to target.
  4. Get Creative Captions: Captions have a lot of word count space so you can fully express yourself. So go right ahead. Tell a story; fiction or real, give inspirational quotes and creative contexts – anything that can get your existing followers interested and eager to share.
  5. Connect with Influencers: Social media influencers are authentic, active and engaging experts in their field. Getting a shoutout or co-sign from them will really help boost your following because they have already gained the trust and love of their followers. Remember that a large follow base doesn’t always mean social media influencer. So do some research before deciding which influencers to connect with.
  6. Pick a theme: People tend to follow accounts with a specific theme more than complex accounts. This is because it’s easier to follow an account that has for example a food theme to get food pictures and recipe than to follow some random account hoping they post about food or recipes once in a while. Be specific with the pages and themes you follow so you have interest and you know they also have similar interests.
  7. Use the Places tag: This is a very easy and quick way to get connected to people around you or in your target location.
  8. Call to Action: Find clever and creative ways to get people to share your content. For instance, when an account does a giveaway, one of the criteria for qualification is a follow and repost. This way, you indirectly tap the participants’ followers. You could also start up a game or a challenge.
  9. Post Stories: Instagram stories appear at the top of the timeline and occasionally in between feeds so posting stories is a great way to get in front of people.
  10. Pay for Sponsored Posts and Product Review: Unlike all the others, this is not free but if done right can yield very good results. Find large accounts that do product reviews or marketing and pay for their service. They will expose you to their millions of followers and you’ll get a lot of traffic on your page.

In summary, if you are dedicated and consistent, you have every ability to grow your dedicated followers list by making sure you do some if not each of these strategies on a weekly or daily basis. In doing so you will be well on your way to answering the question of how to grow your followers on Instagram.

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